Before we begin, I’ll call out the pink elephant in the room…I’m more or less a ‘consultant’ writing an article about why you should hire a consultant… Yeah, I’m biased and this article might be a little self-serving, but it also happens to be true, so I’m going to keep going! A terrific reason to … Read more
Have you created and sold an online course? How did it go? Did you go the “build it and they will come” route? (you know…the part where you spent weeks or months creating a course and then discovering that nobody knows you exist and even when they discover you…they don’t want your course). If that … Read more
If you’re looking to grow a list of prospects then at some point you’ll need to start building an email list. So how are you going to get those emails? One method for generating email leads is to give a resource for free in exchange for an email address, but since May 2018 and the … Read more
Automation marketing seems to be the new savior right now, and why not? After all, it’s “set and forget” and most of the email service providers like Mailchimp and Get Response are upgrading their platforms to handle more and more automation features – it must be a positive sign of growth right? Yes and no. … Read more
There’s been an argument that’s been raging since the dawn of email marketing; single opt in versus double opt in – which one is best? The people on the Single Opt in side (SO), say that they want to get the most amount of people possible on their list, so why add a friction point … Read more
Nurturing prospects is an expected practice in digital marketing. With today’s tools, it’s easy to build email sequences that last for weeks, months or (for the particularly ambitious) years at a time. We’re told that we need to make repeated “touches” of a prospect before they’ll be willing to buy from us. It could take … Read more
Looking for passive income? Quick riches? A “set it and forget it” method to early retirement that makes money while you sleep? Well, keep looking – because opportunities like those don’t exist in the real world. However, if you’re looking for a way to get a relevant message or offer to your prospects at the … Read more