Email & Marketing Automation Articles, Tips and Case Studies
If you're looking to grow a list of prospects then at some point you'll need to start building an email list.So how are you going to get those emails?One method for generating email leads is to give a resource for free in exchange for an email address, but since May 2018 and the inception of ...
Automation marketing seems to be the new savior right now, and why not?After all, it’s “set and forget” and most of the email service providers like Mailchimp and Get Response are upgrading their platforms to handle more and more automation features - it must be a positive sign of growth right? Yes and no. In this ...
There's been an argument that's been raging since the dawn of email marketing; single opt in versus double opt in - which one is best?The people on the Single Opt in side (SO), say that they want to get the most amount of people possible on their list, so why add a friction point by ...
Some prospects are ready to go right now, others need to be nurtured until they're ready to buy. Which do you focus on? How about both? That's where the idea behind the Hurry Up and Wait sequence comes from. Find out how you can nurture or skip ahead using ActiveCampaign.
Discover how Goliath Sourcing Academy systematized sales and prospect nurturing with a master automation to direct the experience for the first 30 days for new subscribers gaining two sales in the first few weeks from purely organic traffic.