Mike

Since discovering marketing automation in 2014, Michael has strived to find "a better way" to manage email lists and deliver expert content or services online. He continues to innovate and expand on ideas he's dreamed up or that have been shared by his peers. Painstakingly documenting and sharing what he's learned through (often through trial and error) with others. His current short list of clients includes a multi-million dollar membership site that is a leader in the instrument learning niche.

The Hurry Up and Wait Automation Sequence

September 16, 2023November 29, 2017 by Mike

Nurturing prospects is an expected practice in digital marketing. With today’s tools, it’s easy to build email sequences that last for weeks, months or (for the particularly ambitious) years at a time. We’re told that we need to make repeated “touches” of a prospect before they’ll be willing to buy from us. It could take … Read more

Automatic Sales and Prospect Nurturing

August 17, 2020November 16, 2017 by Mike

Looking for passive income? Quick riches? A “set it and forget it” method to early retirement that makes money while you sleep? Well, keep looking – because opportunities like those don’t exist in the real world. However, if you’re looking for a way to get a relevant message or offer to your prospects at the … Read more

How To Export ActiveCampaign Tags

August 9, 2023November 7, 2017 by Mike

If you’re looking for an easy way to export your tags out of ActiveCampaign, I have some bad news for you… there isn’t one. There is, however a workaround. It’s not pretty, but it will get the job done if you plan on auditing your ActiveCampaign tags. Why would you want to export your AC … Read more

ActiveCampaign – Not Sure Where To Start?

September 15, 2022October 19, 2017 by Mike

“I’m really just not sure where to start. I need to start taking signups for an upcoming workshop, do I start by creating a campaign? Or Automation?” The very first thing when you start with ActiveCampaign is you need to create a list. Whether you’re importing contacts that you already have, or are starting from scratch and … Read more

ActiveMember360 Membership Site Software for WordPress

December 9, 2021September 25, 2017 by Mike

Interested in creating courses and membership products? Have you heard about ActiveMember360 and were wondering if it could help you protect your course or membership content? Great, because in this article I will cover not only what ActiveMember360 can do and why it could be a perfect membership site solution for you, to the limitations … Read more